#ESCAPE2020 for Disney+

The Problem: In a heavily saturated market, Disney+ has to stand out as a streaming service.
The Insight: 2020 has been a stressful year. We all need a relief. Why not escape to a land far, far away?
The Idea: Create an OOH street art campaign that encourages brand discovery and engagement through an opportunity to "escape" with Disney+.

AD: Mayuri Nagpal
CW: Daniella Kandelman