The insight: People who love their ketchup, LOVE their ketchup. 
More insight: There are accepted, standard foods ketchup is served with, like fries.
Even deeper insight: Due to these standards, unconventional ketchup pairings are often ridiculed. (Eggs with ketchup is good!)
The Idea: There were never any rules on how to use ketchup. Be unashamed of your ketchup combination. No more hiding. Confess your cravings.

AD: Mayuri Nagpal
CW: Zemo Zheng